When
CLIF
Bar started
in 1992, we were interested in making healthy, all-natural
food; playing outside; and celebrating the good things
in life, including our passion for music. Not much of that
has changed.
All that time spent outside has given us a healthy appreciation for protecting
all those places where we play from global warming — one of the biggest
threats to the environment. We've learned a lot about how and why we should reduce
our
environmental
impact and
the importance of sharing it with others — including musicians and music
lovers.
We've spread the good green word at music festivals and venues for the last two
years. That’s why partnered with the 10,000 Lakes Festival and many others
nationwide, working with them to "green up" their events with all sorts
of environmental footprint-reducing changes — from recycling and composting
stations to organic cotton t-shirts and offsetting CO2 emissions created by the
festival with groups like
NativeEnergy. In 2006, we helped "Green
the Greek", working with Berkeley's own
Greek
Theatre in
our backyard to make the 2006 concert season climate neutral and implementing
many of those same ideas from the festivals.
Recently Clif Bar developed relationships with some amazing bands who share that
same passion for making positive environmental change. We're working together
to learn how to make their footprint a bit smaller — and to share that
info with others. We're excited about the progress we've all made but realize
that significant change will happen when you, all of us, get involved.
Get inspired by these bands and follow their lead to
take
some action of your own. You'll
be surprised at just how easy it is!
